Blogger Kapuk - PEWDIEPIE SECRET CAN BE A CHANNEL NO 1 ON YOUTUBE. How can a gamer who only play games in front of the computer while commenting can be a youtube no. 1 in the world? He is Felix Kjellberg, a Swedish YouTuber who managed to become an online billionaire through the PewDiePie youtube channel. The question is how can he master YouTube? What is PewDiePie's secret so it can be channel no. 1 around the world?
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| PEWDIEPIE SECRET CAN BE A CHANNEL NO. 1 ON YOUTUBE |
So how can PewDiePie achieve this all? What distinguishes it from other channels out there? Let's analyze slowly together.
First, we must first understand how the old YouTube algorithm works. If everyone is whenever & wherever can upload any video, then how can a user find quality content and according to their wishes?
One way is by judging by clicks or views. Share YouTube, videos that have many clicks/views mean have better content and will get promoted from YouTube (recommended videos) for free.
This means that popular videos will be more viral because they get more promotions from YouTube on the homepage / recommended channel. But obviously where there are a chance people will definitely find a gap to manipulate the number of views of their videos.
Some people use the name misleading title & thumbnail, the thumbnail is the usual front image we click before going into the video we will watch. In the world of blogging the concept is similar to the title clickbait and ego bait, some channels use images such as sexy women, strange photos that tend to lead sex/adult, the title of a scene/controversy, and the like.
Finally, a lot of garbage content (which is irrelevant) gets a lot of views because of this technique, regardless of the user experience yet the video has got clicks and according to the YouTube algorithm (formerly), the video is eligible for promotion.
From here YouTube is aware that there is an error in the system, so they update the algorithm with the better. If a video misleading gets clicked and does not match what is expected, then most likely the user will go directly in a few seconds. And in March 2012 YouTube overhauled its algorithm based on "engagement user".
First views are no longer counted based on clicks, but after the user watches for at least 30 seconds or half of the total duration of the video in question.
Both video/channel promotions (recommended videos) are not only judged by the number of views but how long (retention time) the user spends his or her time watching and moreover whether the video keeps the user watching other videos from the channel in question.
Factors that affect user engagement in the eyes of YouTube are:
YouTube is a business, of course, they want users to spend more time on their site because that channel that can generate a lot of TIME visit (session) will get more free promotion from YouTube.
This algorithm causes us to often see daily vlogs or gaming videos often appear on the front page of the homepage / recommended channel when you open the YouTube site.
Then what does this system have to do with PewDiePie being the no. 1 on YouTube? Here are some secrets:
1. PewDiePie Content is a video about gaming, vlogs, and other random stuff
It's possible for most of us to see daily vlogs or gamers who comment while playing games look less interesting and boring. But remember this is YouTube where the majority of viewers come from the <25 years old and most of them are gamers.
As mentioned above, the YouTube algorithm recommends channels based on the number of visits, and until now PewDiePie has about 2,890 more videos with an average duration of 5-20 minutes per video.
Unlike the comedy/entertainment sketch channel such as Nigahiga, which requires a lot of editing/photoshop, interesting storyline/script, and shutting some other players so it can only produce 1-2 videos per week and that too only produce videos with an average duration between 3-8 minutes.
Compare with vlogs (daily vlogs) and gaming channels like PewDiePie, where editing is very minimal, and all scripts/talks are just reactions and improvisation so that it can produce 1-2 videos per day, not to mention the average duration of the resulting video is quite long around 7-20 minutes and there is an advanced series (part 1,2,3) that keeps the user watching the next videos (remember how the YouTube algorithm works).
This means that the YouTube promotion algorithm is perfect for those who have content like daily vlogs and gaming where the video keeps users watching for long periods continuously.
This is why PewDiePie channels can skyrocket to 46 million subscribers. Imagine when PewDiePie had 1 million subscribers, and uploaded videos daily (7 videos/week), on average each video generated 500,000 views with a duration of 15 minutes and users watched 2 videos per session.
Within a week the PewDiePie channel gets as much watch time as:
7 * 500,000 * 2 * 15 (minutes) = 105 million minutes a week = 199.6 years a week (almost 200 years).
This YouTube channel, in turn, gets a lot of traffic time, causing YouTube to promote it again to make PewDiePie channel get more views and subscribers again.
The more views -> the more subscribers -> the more visit time -> the more YouTube promotes it -> the more views due to promotion -> and keeps going again.
This makes PewDiePie continue to gain momentum (promotions over and over again) just by uploading videos every day (simple as it is not), unlike other channels that only produce 1 video every week for 3-5 minutes duration, it is clear that growth is as far away as the sky and earth.
But that does not mean the quality factor is not important, remember the decisive factor is "the number of visits," meaning those who watch the PewDiePie video obviously love the content so they spend a lot of time watching their videos.
2. PewDiePie channel is very international
Whether intentional or not, PewDiePie has another advantage of the YouTube algorithm in reach (reach) promotions. YouTube promotes videos locally, meaning that if you live in Indonesia and upload videos from here, it's likely that your videos will be promoted more frequently in Indonesia than in other countries (albeit international content).
PewDiePie has an advantage because he started his first upload in Sweden so YouTube promoted his videos in Sweden where there was less competition, after which he moved to Italy and uploaded videos from there so his videos were also promoted locally in Italy, plus PewDiePie using English (international) that makes the content easy to understand globally, so by moving he managed to make the local country (Sweden & Italy) and several other English-speaking countries as foundation basenya fan, and since July 2013 until now PewDiePie moved to UK (UK) and settled there until now.
Indirectly PewDiePie managed to get viewers from various countries simply because he moved places and this all back again to the circle of promotion of previous YouTube algorithm, making PewDiePie channel skyrocketed in various countries so it becomes channel no. 1 on YouTube.
In conclusion, here's a brief point how PewDiePie can master the YouTube world:
PewDiePie uploaded the first video from Sweden so he can get a big enough market but the competition is still small. If you see the video early in the form of walkthrough games like Minecraft and Amnesia (Minecraft & Amnesia originating from Sweden), making it able to get enough followers/subscriber locally (Sweden).
After that, he moved to Italy to meet with Marzia (her boyfriend), and upload a video from there so that YouTube also promotes the videos locally in Italy. Plus the language he uses is English (international) causes the content is very easily spread in other English-speaking countries such as US & UK.
The biggest advantage of PewDiePie is its content in the form of gaming + vlog (Fridays with PewDiePie) as well as other random things with her lover. Content that can be produced every day and produce long videos, making this channel get a lot of "amount of time" visits from its subscribers, making YouTube give it a promotion (promotion) on the recommended channel/homepage, this makes PewDiePie get more views, subscribers, and the amount of time that more visits make their channel skyrocket in different countries at once.
In other words, PewDiePie continues to gain momentum / promotional opportunities from the YouTube system by simply uploading long videos every day, and switching countries. In 2013 he moved to England and settled there until now. And even today he still uploads videos every day, making him a YouTube channel no. 1 with the largest number of views and subscribers in the world.
That's the secret PewDiePie can be a no. 1 on YouTube. Like it or not, PewDiePie is undoubtedly one of the most famous gamers in the world, even Time magazine named it one of the 100 most influential people in the world by 2016.
In addition, Felix (PewDiePie) also likes to hold donation activities for charity with the fans (bro army). The tremendous growth of its channel due to the help of the YouTube system does not mean its content is not qualified, in fact with the help of algorithms like whatever the channel might not grow if the viewers do not spend much time in each of their videos. You could say he managed to play the YouTube algorithm system very well, yet in the end, those who win are those who can use the opportunities that exist as well as possible.
In closing please watch this latest PewDiePie video about "Youtube's secret to success" (comedy inside).
Hopefully, you are struggling in the world of youtube can also be a success like him someday.
Good luck
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