Blogger Kapuk - YouTube announced that it will create a new rule regarding YouTube Partner Program (YPP), a monetizable channel (AdSense) must have a total of 4,000 watch time in the last 12 months and 1,000 subscribers before they can monetize the videos on the channel.
The previously applied rule of total 10,000 views is less effective in filtering out naughty re-uploaders and those who steal content to get views and money from AdSense is a good goal but unfortunately this will kill the small channels and YouTubers that are still below, especially those who just want to start making YouTube channels and work will be more difficult to survive in this platform.
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| NEW RULES OF ADSENSE YOUTUBE & SMALL CAREER YOUTUBER |
So for those of you who do not have 4,000 watches in the last year and 1,000 subscribers (both watch and subs numbers are required) will not be able to join YPP or monetize your video with AdSense, if it meets the requirements then our channel will be reviewed to consider whether it is eligible to serve ads and meet the guidelines/quality that YouTube wants.
For those of you who have joined YPP or accepted the AdSense but do not meet the above requirements, then given time for a month until 20 February 2018 to meet the expected criteria, if we pass the terms (watch time & subscriber) then our channel can be re-dimonetize as usual (without the need to apply for review again), but for those who fail to reach the qualification will be removed from YPP and the monetization tool (AdSense) will be lost from the channel so we have to work again to meet the criteria and apply again to review.
With regards to the latest YouTube Adsense rules, you can see more here: The new YouTube Partner Program rules
How are you still interested in becoming a youtuber? It's a career on YouTube is bothered easy, sometimes there is a virgin video can viral everywhere, otherwise, the video made with difficulty and high dedication did not get views and exposure at all.
This new rule is not going to affect a lot of channels that are large or medium, but the impact will be felt for those who are still under the alias of the small youtuber who still have not passed the above selection requirements, worse things like this can lower the intention for the starter / the new youtuber wants a career through a YouTube video, and unfortunately the longer it gets worse, it's possible that the YPP rules will get even harder, with more people joining YouTube than tighter selection is needed, besides reuploaders and content thieves will still hang around using the clickbait capital and tempting thumbnails to get views and subscribers.
Some of my predictions about this new YPP / YouTube AdSense rule:
- Buying and selling services subscriber will be increasingly flooded with orders.
- The creators or small YouTubers will be threatened with extinction (some will stop and some may still survive).
- Fewer people will start youtube from scratch (pioneering a career on YouTube).
- Difficult content is made less likely to find, may still exist but sooner or later it will become insignificant due to the flood of tidbits, TV content, drama/controversy and re-uploaded.
- Long video content will be more popular especially vlog and gaming channels.
It's a bit sad to see the condition of YouTube now especially in Indonesia, popular content and trending mostly garbage content, just TV shows, controversy, drama setting, reupload results, and reaction (reaction video from other people's content).
The more here people will be lazy to make the content difficult, so of course they are original creators so lazy to make sketches ribet-ribet, mikirin script, have to shoot long, the editing process, need the actor/cast, watch time it tends to short, the end is less popular with the same capital reuploader nyolong same people videos ngevlog only, eating, challenge, Q & A, playing games, channel kepo capital stalking sosmed people, channel number (10 list bla.bla.bla) capital take outside video, and reaction video.
We can not completely blame YouTube for what's really happening to YouTube is also largely influenced by its audience, if the audience prefers news videos and controversies then the creators will also try to attract their attention by making content related to the current hot issue , if they like to watch TV show then do not be surprised many creators / youtuber whores make titles containing TV shows so that sprayed views even though the genre/category is totally unrelated, even youtuber that is big and popular just likes to make content clickbait and miss leading .
Unfortunately, many of the YouTubers I used to watch now are no longer active and stopped completely from YouTube, and more sadly again the creators who used to make video intentions through sketches and editing are now changing direction so YouTubers numbers that like to make 10 strange blah incident. blah where the content is just taking the videos out and give comments that are not important, creativity is dead, content is dead, it seems the creative content will be more difficult to grow here, so do not be surprised a few years ahead YouTube will be like Facebook that the person -the provocative people commenting and singing, the stolen and reuploaded videos will get scattered, the lower-middle creators will stop from YouTube, and the terms YouTube, YouTube, YouTube over TV are just silly jokes because now the TV is definitely on YouTube if it's mostly YouTube content TV and drama.
Channels that will remain on YouTube in my opinion are:
- It's clear re-uploader and youtuber have capital steal video creator will remain there anytime, as long as they can still earn money AdSense I think re-uploader will remain forever.
- Youtuber figures that like to make blah out-of-blue video blah blah blah lists and little comments.
- Daily vlog Channel, influencers who work make a vlog, eat, make challenge/prank, and Q & A.
- Channel gaming, because the YouTube algorithm is very supportive video vlog and gaming (watch time).
- Channel-channel kepo who like to jump if there is an incident, someone else's life coins, make an analysis or discussion about the issue / drama that exists, and of course they are who make gossip / drama bigger and become-so.
- Channel prank, parody, cover song, and of course TV media channel (whether official or reupload).
- Channels that are likely to stop from YouTube:
Channels that make original sketch video, where the duration is usually short and its production takes a long time (and also the cost is not small).
Animated Channel to create a 1 minute video have to work hard and take a very long time.
The bottom line on YouTube is that we should be able to upload videos as often as possible with a long duration in order to stay relevant and get more promotions either through the homepage page and featured videos / recommendations, maybe youtuber or original creators who make sketch and quality videos will still exist but the numbers will less and less often we meet because it will more often ketiban / ketutup same type of video that has been mentioned above.
Indeed, in the end, the channels and small youtuber usually always become the main victims of changes in rules / policies that exist, not to mention the problem demonetize and others.
For those of you who want a career on YouTube do not be discouraged and despair, I advise not to rely solely on your career on YouTube because the name of the platform people can change at any time, keep looking for work or income from other sources, the youtuber is still big endorse, merchandising, and make money elsewhere, so do not expect 100% of YouTube, take advantage of the YouTube platform you can and look for opportunities / opportunities that are as maximized as possible.
Finally, for the creators and the small youtuber, good luck with your life
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